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PRACTICAL MARKETING RESEARCH

A comprehensive and up-to-date Canadian textbook for 
university- and college-level courses
Ideal as a reference document for practitioners on the
client- or supplier-side 
A globally-relevant overview of the foundational theory
and current practices of marketing research 
The recommended textbook for those seeking a Canadian
Certified Analytics and Insights Professionals (CAIP) designation. 

About this Website

This is the companion website for the textbook "Practical Marketing Research: A Guidebook to Marketing Insights".  The fully accessible "Units" section has been designed to: 

  • Offer a detailed overview of the contents of each Unit 
  • List any Erratta that have been discovered since the most recent version of the book was published
  • Provide additional, up-to-date material that would enhance your understanding of the content

The "Instructors" section contains enhanced teaching materials for in-class instruction.  Please send a note to the authors through the 'contact' section of the website to gain access. 

About the Authors

  • Chuck Chakrapani, MA, MSc, PhD, FSS, CAIP, FCRIC 
  • Ken Deal, MBA, PhD, CAIP, FCRIC 
  • Jordan A. Levitin, MBA, CAIP 

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We acknowledge the support of ESOMAR and their partnership with the Canadian Research and Insights Council.