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1. What is Marketing Research
Summary
Additional Materials
2. Preparing For a Project
Summary
Additional Materials
3. Secondary Research
Summary
Additional Materials
4. How to Draw Samples
Summary
Additional Materials
5. Qualitative Research
Summary
Additional Materials
Recruitment Guide Example
Discussion Guide Example
Qualitative Report Example
6. Questionnaire Design
Summary
Additional Materials
7. Measuring Attitudes, Behaviour and Traits
Summary
Additional Material
8. Quantitative Research Mechanics
Summary
Additional Material
9. Data Analysis
Summary
Errata
Additional Material
10. How to Present Findings
Summary
Additional Material
Presentation Examples
11. Marketing Applications
Summary
Additional Materials
12. Researchers’ Responsibilities
Summary
Additional Material
Codes of Conduct
13. Global Marketing Research
Summary
Additional Material
Instructors Only
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Home
About the Authors
Units
1. What is Marketing Research
Summary
Additional Materials
2. Preparing For a Project
Summary
Additional Materials
3. Secondary Research
Summary
Additional Materials
4. How to Draw Samples
Summary
Additional Materials
5. Qualitative Research
Summary
Additional Materials
Recruitment Guide Example
Discussion Guide Example
Qualitative Report Example
6. Questionnaire Design
Summary
Additional Materials
7. Measuring Attitudes, Behaviour and Traits
Summary
Additional Material
8. Quantitative Research Mechanics
Summary
Additional Material
9. Data Analysis
Summary
Errata
Additional Material
10. How to Present Findings
Summary
Additional Material
Presentation Examples
11. Marketing Applications
Summary
Additional Materials
12. Researchers’ Responsibilities
Summary
Additional Material
Codes of Conduct
13. Global Marketing Research
Summary
Additional Material
Instructors Only
Contact Us
Practical Marketing Research
Discussion Guide Example
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