Practical Marketing Research

Errata - Unit 9 Data Analysis 

 

 

Errata - Unit 9

Page 354 - Coefficient of Variation 

- Table at the top of page 354, CV for Men should = 25% rather than 27.5%

- Same correction on 3rd line of first paragraph

Page 355 - Standard Score (z)

 - The formula for z-scores - the numerator should not be squared      zi = (xi - x) /s