About the Authors
Practical Marketing Research is the third reincarnation of a book written in 19921 and rewritten in 20052. There have been approximately 15 years between these three versions of the book, reflecting the enormous changes that have taken place in the intervening years.
The co-authors Practical Marketing Research are:
Chuck Chakrapani, MA, MSc, PhD, FSS, CAIP, FCRIC
Dr. Chuck Chakrapani is president of Leger Analytics and a Distinguished Visiting Professor at the Ted Rogers School of Business. He was formerly the CEO of Millward Brown Canada. Chuck has held academic appointments at the London Business School in England and at the University of Liverpool. He is a prolific writer and has written more than 30 books and 1,000 articles on various subjects - statistics, marketing research, investment strategies and other areas. He was also, for a long time, the Editor-in-Chief of Canadian Journal of Marketing Research and of Marketing Research magazine published by the American Marketing Association. Chuck, a Fellow of Royal Statistical Society and CRIC, was a past president of the Professional Marketing Research Society of Canada. He is a founding board member CIRC and CAIP and serves on the board of MRII as well.
Ken Deal, MBA, PhD, CAIP, FCRIC
Dr. Ken Deal is professor of marketing at the DeGroote School of Business where he teaches courses in marketing analytics, marketing research and strategic marketing analysis in the MBA programme. His scholarly and professional work on designing new treatments, services and products in health, pharmaceuticals and children’s mental health and new pricing products for the electricity market has appeared in many peer-reviewed journals. Ken is past president of the Professional Marketing Research Society of Canada, a Lifetime Fellow of the Canadian Research Insights Council (CRIC), a Certified Analytics and Insights Professional and has been qualified as a marketing research expert by Canadian and US courts.
Jordan A. Levitin, MBA, CAIP
Jordan Levitin has been a marketing researcher practitioner for four decades, including almost 25 years in a senior leadership role with Ipsos. He has partnering with clients from virtually all sectors of endeavor - business, government, political parties and not-for-profits - to help them understand their marketplace and to guide them in making strategic direction, brand positioning and innovation decisions. His work has covered all facets of practice, both qualitative and quantitative, including their transformation into today’s leading edge, digital applications. Jordan is an engaged and respected member of the marketing research community, serving as President of Canada’s Professional Marketing Research Society, on countless committees and boards and is a founding Board member of CAIP Canada - the profession's certification body. He is a long-term instructor in the industry's professional development program, a frequent guest lecturer at colleges and universities across Southern Ontario and is currently a Course Director at York University.
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1. Chakrapani, Chuck & Ken Deal. Marketing Research: Methods and Canadian Practice, Prentice-Hall 1992.
2. Chakrapani, Chuck & Ken Deal. Modern Marketing Research, Pearson, 2005.
