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1. What is Marketing Research
2. Preparing For a Project
3. Secondary Research
4. How to Draw Samples
5. Qualitative Research
6. Questionnaire Design
7. Measuring Attitudes, Behaviour and Traits
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8. Quantitative Research Mechanics
9. Data Analysis
10. How to Present Findings
11. Marketing Applications
12. Researchers’ Responsibilities
13. Global Marketing Research
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